Role: Product Designer, Product Manager
Defined and executed the OEC's product roadmap, aligning cross-functional teams of engineers, designers, data scientists, and economists around a shared north star: democratising access to complex economic data. Managed stakeholder relationships across academia, government, and private sector partners to continuously refine product-market fit. Drove a 10% increase in paid subscriptions through targeted redesign initiatives focused on user activation, retention, and perceived value.
User Research & Experience Design
Led end-to-end UX research — including user interviews, surveys, and usability testing — to map a diverse spectrum of user personas, from policy advisors and trade analysts to first-time researchers. Translated qualitative and quantitative insights into a tiered experience framework that reduced friction across all user segments and increased platform accessibility. Designed and iterated high-fidelity prototypes in Figma, running continuous discovery cycles to validate features before engineering investment.
Growth and Acquisition
Conceptualised and shipped free, gamified educational features that went viral, driving significant organic user acquisition. Redesigned the homepage to strategically surface premium value — increasing conversion without alienating the free user base. Introduced tutorial-driven onboarding flows and real-world use cases to reduce churn and improve pro subscription retention.
Brand and Design System
Established OEC's visual identity and design language — bold, data-forward, and accessible — positioning it as the flagship product of Datawheel. Built scalable UI components and layout systems to ensure consistency across a growing suite of analytical tools.
Trend Explorer:
Redesigned the forecasting interface for data disaggregation and trend analysis, integrating AI-powered prediction models to deliver actionable foresight to analysts and policymakers.
Tariffs Simulator :
Designed and shipped a trade impact modelling tool for a Southeast Asian government entity to model the effects of the 2025 US tariff changes on global trade flows and inform national investment strategy.
Export Potential Tool — Led the design of a sophisticated ML-powered recommendation engine surfacing trade opportunities based on geography, language, colonial history, and market demand — answering complex bilateral trade questions at scale.
Impact
The OEC today serves analysts, economists, policymakers, and entrepreneurs across the globe. By pairing rigorous product thinking with user-centred design, we transformed a dense data platform into an intuitive, high-value tool — increasing subscriptions, driving organic growth, and cementing OEC's position as the leading platform for economic complexity research.
